A plan for every level of brand operation.

The AI Board is a suite of specialists who join your strategy sessions. Not a chatbot. Not a single assistant.

The Chair facilitates the session and holds the structure. Resident specialists sit at the roundtable alongside you, each bringing a distinct perspective: challenging assumptions, pressure-testing direction, and contributing where their expertise fits.

You contribute alongside them. Authority always sits with you.

Higher tiers unlock deeper specialist coverage across the brand lifecycle and let you train custom specialists on your own methodology.

A specialist trained on your own methodology, voice, or expertise. You define their role, their perspective, and the lens they bring to sessions.

Strategists use custom specialists to bring their proprietary frameworks into the board. Brand owners use them to add founder voice, advisor input, or industry-specific expertise that the resident board doesn't cover.

Available on Expansion (5 custom specialists) and Maturity (unlimited).

ChatGPT and Claude are general-purpose. They can answer questions about brand strategy, but they're not built to run a brand.

BrandBuildr is purpose-built for brand operation. It carries strategic context across sessions, governs the relationship between decisions, generates the initiatives and tasks that activate strategy, and moves your brand forward through its lifecycle: Core, Grow, Scale, Legacy.

It's the difference between asking a brilliant generalist for advice and operating a system designed to take your brand from one phase to the next.

Free gives you Brand Snapshot. The foundational strategy session, end to end.

Base unlocks the rest of the platform: every Core and Grow strategy model, the full Resident AI Board, and the complete Build, Operate, Execute, and Boardroom loop.

A brand is a distinct entity with its own strategy, audience, and operations.

If you run multiple businesses, each one is a brand. If you're a strategist, each client is a brand. One brand can hold multiple products, campaigns, or initiatives within it.

Brand Snapshot takes 10 to 15 minutes. The foundational session.

A full Brand Strategy runs across four phases (Discover, Diagnose, Decide, Deploy). It can be completed in a few hours or broken across multiple sessions.

You set the pace. Sessions save automatically and resume where you left off.

Both.

Inside BrandBuildr, your strategy lives as a Strategy Page: the canonical, queryable record that the rest of your brand work runs from. It's connected to your initiatives, tasks, and assets.

You can also generate a Full Strategy Export at any time. A complete document you can share, present, or reference outside the platform.

The platform is where your strategy operates. The export is for everywhere else.

Approved strategy generates initiatives. Each initiative breaks into tasks. Concrete bodies of work that activate the strategy, and the specific actions that get the work done.

Every task traces back to an initiative. Every initiative traces back to the strategy that governs it. Nothing in your operational roadmap exists without a strategic reason behind it.

This is what turns strategy into motion.

Execute is where the work gets done.

You open a task, assemble a focused bench (one specialist plus any relevant brand assets and integrations), and produce the deliverable through a working session. Outputs render as document cards, save back to Brand Assets, and mark the task complete.

You can produce copy, briefs, plans, creative direction, or any other deliverable a task calls for. Integrations with external platforms are on the roadmap. Assets are stored in your brand's library and remain accessible across all future sessions.

Yes. Upload existing brand documents, decks, notes, or research during a session.

The board uses them to inform its questions and challenges, and the context carries forward across sessions. Work you've already done isn't wasted.

Yes. Upgrade or downgrade any time from your account settings.

Upgrades take effect immediately and are pro-rated. Downgrades take effect at the end of your current billing cycle.

Your work is yours. You can export your strategies, initiatives, tasks, and assets at any time while you're a subscriber.

If you cancel, your data is retained for 90 days so you can return or grab anything you missed. After that, it's permanently deleted.

Yes. Expansion and Maturity plans are designed for strategists and small agencies running brand strategy with multiple clients.

You can apply your own logo and colours to make BrandBuildr feel like a native part of your offering when you sit down with clients. Each client becomes a separate brand within your account.